Some of the biggest natural gas companies are moving to brand their product as low-emissions — a plan that could transform the industry even as it spurs accusations of green washing.
The gas producers and exporters are turning to third-party companies to prove their products release less methane and other pollutants than competitors, partly in an effort to stand out in a market that prioritizes environmentally conscious investments.
Environmentalists say, though, that certifying a portion of the industry’s production won’t solve the overall problem of methane pollution from oil and gas activity. And new research shows that cutting methane, a potent greenhouse gas, is a key strategy to battling the climate crisis.
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