Organizing & Media Outreach

CHEJ Media & Messaging Tool Kit

Struggling to make your voice heard over industry’s media machine? CHEJ is here to help with the release of our new Media & Messaging Tool Kit. Check out our tip sheets and how-to guides based on our 30 years of experience in getting the media to cover the community viewpoint. We share insider tricks to get a reporter’s attention and all you need to know to hold a successful press conference. Learn to create effective messaging and media-worthy actions and publicize them with news advisories and releases, guided by examples from CHEJ and our partner groups. The Tool Kit enables you to compete with the corporate media machine through outreach to traditional news media and the new “social media” of twitter, blogs, etc. Questions? Contact CHEJ staff at 703-237-2249 X19 or 518-732-4538.

**New**- Download Media & Messaging Tool Kit as one combined PDF

Messaging

• Bringing Your Message to the People
• Framing Your Message
• The Creative Brief
• Model for Your Message
• Visionary Vocabulary
• Talking Precaution
• Samples of Effective Messaging»

Media Events

• How to Hold a Media Event
• Writing News Advisories & Releases
  • Sample News Advisories
  • Sample News Releases
• Media Event Tactics
• Do’s and Don’ts of Talking to the Media

Writing for Media

• How to Write Effective Letters, Op-Eds, Editorials, Blogs, Twitter and Facebook Posts

Media Glossary

• Media Glossary