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McDonalds Decades Later Eliminates Foam Everywhere.

McToxicd“Mister, stop being so mean and give me my sandwich wrapped in paper,” said a young man in 1990. He was part of CHEJ’s McToxic’s campaign primarily run by young school children.
McDonald’s refused to eliminate their use of Styrofoam in their packaging of sandwiches. Young people across the country took it upon themselves to organize their friends and protest at their local McDonalds restaurants. They asked for food wrapped in paper but because of the franchise license the restaurant couldn’t change the packaging.
The win was big. McDonald agreed on November 1, 1990 to stop using Styrofoam in all of their sandwich packing.
Sadly, McDonalds did not credit the children who lead this campaign and were very active. Instead McDonald’s gave the Environmental Defense Fund (EDF) all the credit including a center photo in People’s Magazine. Young people were angry that EDF did not share the credit and as one young person said, “We did all the work, but no one takes us seriously because were kids . . . that’s wrong.”  
CHEJ had an exciting time working with all the kids that made signs and challenged a multinational corporation. Not only did they get Styrofoam out of the sandwich wraps they also removed foam from the school cafeterias, houses of faith and community centers across the nation. They know that young voices matter and were proud of their win.
Today, As You Sow, a shareholder advocacy group convinced McDonald’s Corp. to end use of harmful polystyrene foam packaging globally by the end of this year. A big win for the health of world oceans.
Rarely recycled, expanded polystyrene foam used in beverage cups and takeout containers is a frequent component of beach litter, breaking down into indigestible pellets, which marine animals mistake for food, resulting in deaths of marine animals.
A shareholder proposal filed by urging the company to phase out of polystyrene was supported by 32% of shares voted (share value $26 billion) in May 2017.  McDonald’s phased out foam cups for hot beverages in the United States after engagement with As You Sow in 2012, but continued to use them in foreign markets like Hong Kong and the Philippines identified as having high levels of plastics deposition into waterways. It also continued to use foam for cold beverages and food trays in some U.S. markets.
McDonald’s has posted a statement on its corporate website that it plans to eliminate foam packaging from its global system by the end of 2018.
Nine countries and more than 100 U.S. cities or counties have banned or restricted foam packaging. 15 major brands including Coca-Cola Co, Danone, Dow Chemical, L’Oreal, Marks & Spencer, Mars, PepsiCo, Procter & Gamble, and Unilever recommended replacement of polystyrene foam as a packaging material in a report released in 2017 by the New Plastics Economy Project of the Ellen MacArthur Foundation.
Polystyrene has been widely used for single-use containers across the world for decades, but in recent years its negative environmental and health profile have led major companies to drop it. Its hazardous constituent chemicals have been shown to accumulate water borne toxins in a short time frame, and the International Agency for Research on Cancer has determined that styrene, used in the production of polystyrene, is a possible human carcinogen.

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Styrofoam Ban in our Nation’s Capital

On January 1, 2016 a ban on the use of Styrofoam containers went into effect in the city of Washington, DC.  This new law will prohibit restaurants and local business from using single use Styrofoam (technically speaking, expanded polystyrene foam products) containers to package food and drinks, typically used for take-out orders or to take home leftovers. According to one estimate in a private blog, there are similar bans in effect in more than 70 cities including New York, Minneapolis, San Francisco, Portland and Seattle.  In New York City alone, 28,500 tons of expanded Styrofoam was collected in 2012. About 90% of this material was from food and drink related containers.

I couldn’t help but smile when I read this story as a remembered back in the late 1980s when CHEJ (then CCHW) kicked off a national campaign against McDonald’s to get the mega food giant to stop using Styrofoam clam shells for all its food packaging. We called this the “McToxics Campaign” and groups all over the country participated including grassroots environmental health activists, students, churches, annual rights activists and advocates of healthy food. These groups, individually and in coalition, picketed local restaurants, fought for local ordinances banning Styrofoam, launched boycotts and engaged in send-it-back campaigns to send the message to McDonalds that they wanted the company to be a corporate leader for positive change, rather than a symbol of our throw-away society.  And it worked!  After a little over 3 years, McDonalds caved in, marking one of the biggest victories of the grassroots environmental health movement. On November 1, 1990, McDonalds’ announced it would end nearly all Styrofoam packaging use in U.S. restaurants within 60 days.

As anticipated, when McDonalds made its announcement, other companies would follow its lead. Jack-In-the-Box followed suit almost immediately, and soon most other fast food restaurants also stopped using Styrofoam.  Although many small restaurants and local businesses continued to use Styrofoam, the message continues to grow that this toxic plastic has no place in our society. The many toxic substances generated and released during production, the formation of toxic chemicals when it is burned and the difficulties in recycling and disposal of this material is what drove this campaign and continue to be an issue today as restaurants and businesses search for options to deliver food and drinks.

Fortunately there are better options and better alternatives that don’t cause the public health and environmental risks that this plastic does. Cheers to the growing list of cities, towns and municipalities that are deciding one jurisdiction at a time, to move away from this toxic plastic.  May there be many more in the coming years.