Media Outreach

Media and Messaging Toolkit

CHEJ has a Media & Messaging Tool Kit that includes tip sheets and how-to guides based on our 30 years of experience in getting the media to cover your issue. We share insider tricks to get a reporter’s attention and all you need to know to hold a successful press conference. Learn to create effective messaging and media-worthy actions and publicize them with news advisories and releases, guided by examples from CHEJ and our partner groups. The Tool Kit enables you to compete with the corporate media machine through outreach to traditional news media and the new “social media” of twitter, blogs, etc. Questions? Contact CHEJ staff at


Media Events

Writing for Media

Media Glossary