By Leila Waid.
In January 2025, The Lancet Planetary Health journal published a literature review article outlining the best practices advocates should utilize when conducting outreach efforts with policymakers. The article, titled “Communicating with policymakers about climate change, health, and their intersection,” synthesizes lessons learned from over 139 peer-reviewed studies about how to persuade policymakers to address environmental justice issues effectively.
The main takeaways include the need to effectively tailor the message, choose the best message avenue, prepare in advance to address and limit pushback, and utilize social media and community resources.
How the message is delivered to the policymaker is the most important factor in how successful the communication will be. It’s crucial to analyze your audience to understand if they would be more impacted by human-driven stories or if they are looking for empirical data and evidence instead. For example, if you are advocating for a clean-up of a superfund site in your community, would the policymaker you are appealing to care more about the emotional, physical, and mental toll the environmental injustice has caused the community? Or would they instead want you to present them with statistics about how much the town residents spend on healthcare costs? How will you frame your issue? For example, the researchers found that discussing climate change in the context of how it impacts an individual’s health was found to be especially effective.
Overall, it’s vital that the message, regardless of what approach is used, is short, concise, and timely. Additionally, while it is important that the argument you are making is grounded in evidence and research, that alone is rarely enough to propel a policymaker into action. Take, for example, the issue of climate change and the need to shift to a green, regenerative economy. There are countless pieces of evidence and articles from researchers all over the world discussing the need for this urgent action. However, legislation at the international, national, state, and local levels has not moved swiftly enough.
The researchers also found that who delivers the message is just as important as what the message is. It is common for health communication campaigns to utilize celebrities, or influencers, to make their message seem more trustworthy. Similarly, when reaching out to a policy maker it is important to consider who can evoke respect and admiration from the policymaker – who can be the “influencer” in your campaign.
Another critical factor to consider when tailoring the message is how you present it. Are you conducting a letter-writing campaign, calling the representative, attending legislative hearings, writing policy briefs, hosting events for policymakers to attend, or utilizing the power of social media? The researchers found that utilizing more than one type of approach to communicating with the policymaker is important.
Another common theme found through the literature review is the importance of coalition building and focusing on fostering long-term alliances with the policymaker. Strengthening ties with policymakers can make them more amenable to your communication efforts. Reaching out to policymakers who are sympathetic to the environmental justice cause can help you strengthen your coalition and outreach efforts to other legislators.
Before you even get to the message tailoring phase or figure out the logistics of your communication campaign, it’s essential first to take a moment to ask important questions during the planning phase. Based on their research into this topic, the authors created a list of questions that all advocates should be prepared to answer before beginning their communication campaign:
Advancing policy towards climate and environmental justice is a slow process, with incremental gains and setbacks along the way. And even though, at the national level, the priorities seem to shifting away from environmental justice, it is important to not get discouraged and continue to advocate at the state and local levels. After all, grassroots advocates are intimately aware that change happens from the bottom up, not from the top down.