“Dawn told me about the illegally dumped nuclear waste, that there had been instances where it had gone off-site, which were documented, that when West Lake was unregulated it had received all kinds of toxic chemicals, including paint and jet fuel,” says Ferdman. “I told her, ‘No offense, but I’m going to be fact-based and objective. If 25 percent of what you’ve told me is true, we have a big problem.’ And unfortunately it all turned out to be true.”
Top 5 Strategies for Social Branding & Communication to Advance Advocacy
Social media offers a direct line to share stories from frontline communities whose concerns too often go unheard in traditional media. A single post or