Top 5 Strategies for Social Branding & Communication to Advance Advocacy
Social media offers a direct line to share stories from frontline communities whose concerns too often go unheard in traditional media. A single post or video can be shared, re-shared, and reach far beyond what a printed flyer or local meeting might achieve. Unlike one-way communication channels, social platforms allow for dialogue—through comments, shares, and live interactions—which can strengthen connection and trust. They also provide a stage for visual and emotional storytelling that makes environmental justice issues more relatable and urgent. Finally, social platforms allow real-time mobilization—alerting communities to public