By Gregory Kolen II. When measuring the effectiveness of your social media messaging, engagement through actions such as liking, sharing, and responding indicate a potential for growth and continued interaction. This growth doesn’t just stop at the number as a vanity metric, but can be converted into effective action takers and loyal contributors. There are a number of strategies that a nonprofit organization can use to increase social media engagement. Here are a few ideas: Keep in mind that social media engagement is not always about the number of followers

By Stephen Lester. As CHEJ begins its 42nd year in operation, it’s always good to reflect on the previous year. We found that 2022 concluded with incredible success. Our staff, volunteers and, most importantly, our leaders on the frontlines successfully adapted to new ways of organizing and fighting back during a difficult pandemic period. And they continued to win local efforts to stop polluters and protect their families.   This is all possible because of our donors and supporters. With your support, we were able to provide leadership skills, facilitate

By Jose Aguayo. The fossil fuel industry is dying. As it does it tries to take as many people with it as it can. On one hand, this death is a good thing. Emissions from fossil fuels are the main cause of climate change and the reason why in the past few decades we have seen such severe droughts, intense fires, devastating floods, and powerful hurricanes. So, the fact the industry is on life support is great news. However, as it takes its final breaths, it is trying to strangle

By Sharon Franklin. Pearl Harbor happened 71 years ago on December 7th, 1941, but remnants of this World War II attack are still being felt by residents living at Bayview-Hunters Point in San Francisco, California. This neighborhood has been called a “textbook case of environmental justice.” As reported by the Earth Island Journal, this community’s battle for environmental justice has been almost a century-long battle. The EPA declared a shipyard near this community a Superfund site in 1989. This was due to contamination from asbestos, PCBs, and, most controversially, radioactive

By Gregory Kolen II. Content is an essential component for non-profit organizations, providing them with the ability to share their story and mission with the world. It allows them to connect with potential supporters and build relationships, creating greater understanding of their cause. Here are ten tips for effective content creation: By following these content creation tips, you can have a successful content creation strategy that will help you reach more people and make a bigger impact on your cause. Good luck!

By Sharon Franklin. Victoria St. Martin, reporter for Inside Climate News, recently reported on a poll concerning people of color and climate change. The results run counter to the historical belief that environmental issues are a low priority for BIPOC groups. About 70 percent of people of color who responded to the poll said climate change had a significant impact on their home regions or communities. 86% of Asian American and Pacific Islander respondents, approximately 72% percent of African Americans, and 76 % of Hispanic voters said their communities had been