UX Thinking for Online Advocacy and Fundraising
By Gregory Kolen II. Online fundraising and advocacy are two important aspects of any nonprofit’s digital strategy. However, without user experience expertise, these can often be ineffective and frustrating for donors and supporters. In this post, we will discuss how to use ux knowledge to improve online fundraising and advocacy efforts. We will also provide tips on how to create a positive user experience for your supporters! User experience (UX) refers to the way users interact with and perceive a website, application, or product. Creating a positive UX is essential