Is It Green or Greenwashed?
By Hunter Marion Sophisticated marketing might be the most dangerous method big polluters are using to undermine environmental efforts. Dangerous not only for sustaining the sale of environmentally harmful products, but also for convincing environmentally conscious consumers to buy these products. This is the marketing trick generally referred to as “greenwashing” and it occurs when “a company, product, or business practice is falsely or excessively promoted as being environmentally friendly.” The term greenwashing derives from an article written by Jay Westerveld describing a particular experience he had in Fiji in