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Backyard Talk

What Can We Learn From Pepsi Removing Aspartame?

A few weeks ago, Pepsi Co. announced that it would remove aspartame from its diet product lineup and replace it with sucralose. Previously, other companies followed similar decisions to phase out ingredients from their product lineups. General Mills announced that it would phase out the preservative butylated hydroxytoluene (BHT) from their cereals, Kraft Inc. announced the removal of artificial dyes and preservatives form their Mac & Cheese products, and Chipotle stated that it would remove all genetically modified foods (GMO) from it’s products.

The question for all this now becomes, why? Why are these huge corporations going through the trouble of removing these ingredients?

Could it be that they figured out they are dangerous? Nope. In the case of Pepsi, although aspartame has been linked to cancer, developmental problems and nervous system effects, the overwhelming majority of the literature has found no significant association between its consumption and any detrimental health effects. In the case of Kraft, the artificial dyes being phased out have been linked to hyperactivity disorders in children, but again these studies have been inconclusive. So, clearly, these corporations did not make the changes out of the goodness of their hearts and out of concern for their customers’ health.

Take Pepsi for example. It’s clear that safety is not the reason for their switch, as most of the literature found that no health effects can be directly attributed to aspartame. The answer may be more simplistic. The declining sales of diet Pepsi products and the poor public perception of aspartame, reported by Beverage Digest, seem less like mere coincidence and more like cause and effect. Pepsi, in all likelihood, made the switch because consumers demanded it.

All this highlights the power that people have over companies. Now, if you ask these companies they will fervently tell you that making these changes was their plan all along. However, it’s easy to see that the threat of losing consumers drove their actions.

So, what does all this mean? What can we learn from Pepsi removing aspartame? I’d sum it up like this: the people hold power. Not just with food companies, but with ANY company. People who are informed act, and their actions matter to corporations. Because although they have the power of money, you have the power of the masses.  That’s why CHEJ’s new Leadership Training Academy is going to be invaluable to people from all over the country in the coming years. The ability for young emerging leaders in the environmental justice field to pushing for corporate change will be crucial. With Lois leading the academy, the new generation of leaders can be sure to learn from the best.

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Media Releases

Board of Directors Announce Lois Gibbs Shifting Energy To Field

The Board of Directors of the Center for Health, Environment & Justice (CHEJ) is pleased to s, our founder and Executive Director, has accepted the opportunity to shift the focus of her work to our newly created Leadership Training Academy program.

To maintain our momentum in supporting community-based environmental health and justice work, we have begun the formal search for the next grassroots leader with excellent training and management skills and a vision of powerful action – our successor Executive Director. To support the Board in the search process, CHEJ has engaged Democracy Partners. Our process of outreach and selection begins very soon. Questions or suggestions should be directed to Cheri Whiteman by e-mail at cheriwhiteman@democracypartners.com.

Lois Gibbs will shift her full-time attention away from her current day-to-day administrative responsibilities with the engagement of our next Executive Director, which is expected to occur this summer. “I’m excited to spend more time in the field to build the advocacy base for change!” said Lois, “and it’s a great opportunity for one of the emerging community leaders out there to take CHEJ to the next level!”

CHEJ has launched the Leadership Training Academy program to strengthen and sustain the infrastructure of fledgling environmental health and justice organizations in the United States.

CHEJ recently completed a strategic review and refocus of our work. We were aided as a Board in this process by a group of allies and advisors, and our retreat was facilitated by Jim Abernathy. In examining our work, the following important findings led CHEJ’s Board to take those steps to reshape the organization to meet the increasing demand from the field for Leadership Training Academy program services:

• There are more local, state and regional groups emerging than in the past. This is due primarily to energy-related proposals and activities such as pipelines, extraction wells, export terminals and associated waste disposal.

• Established groups are growing and looking for advice on long-term organizing, establishing collaborative efforts, Board development and establishing a three-year strategic organizational plan.

Lois describes the Academy program this way: “The Leadership Training Academy is a training center ‘without walls.’ It provides a distinctive brand of leadership skills-building training and mentoring of local group leaders around the country to build the base of the environmental health and justice movement. This program is based on a proven, time-tested methodological framework that is grounded in CHEJ’s 34 years of grassroots leadership and coaching experience, campaign strategy knowledge and the tactics of successful grassroots victories. A special focus of the training activities is with thousands of women leading grassroots groups on a range of environmental health and economic justice issues. People of color, young people and women together comprise what many call the ‘emerging American electorate,’ and it is they who will both determine environmental and economic policy, and live with the consequences of the decisions.”

I personally am excited to “free Lois” to spend more of her energy in the field, and the Board of Directors looks forward to working with new leadership. We’ve always known that success comes when we learn from the past and step boldly into the future. With a new CHEJ Executive Director and our legendary friend and teacher, Lois Gibbs, we will have the best of both worlds!

Thank you,

Peter B. Sessa
CHEJ Board Chair